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Ears are hot. Cheeks flushed. Heartbeat racing. All of this on top of clammy hands that won’t stop the nervous trembling as you attempt to direct your audience’s attention to, what were talking about again? These are just a few of the common symptoms some people experience when speaking in public. And if it isn’t […]
I think the web is full of examples of copywriting. A copywriter may not have written it, but it’s copywriting nonetheless. It serves the same function, i.e. to communicate interestingly and persuasively. Take Google’s “I’m feeling lucky” button. It could have been “Take me to the first search result” and it would have said nothing […]
October 23, 2009 by The Federalists
I would like to thank Gareth Kay for scaring the shit out of me. And by shit I mean my thinking that online banners, irrelevant online apps, and “viral” videos are enough to show that I get digital. From what I understand of his amazing British accent, we can no longer separate digital from real […]
October 22, 2009 by The Federalists
This past weekend the Academy of Art University’s School of Advertising were hosts to yet another extraordinary event. The first ever Planning-ness conference took place at our very own home away from home, 60 Federal. That is huge! Under the overarching theme “get excited and make things,” the conference brought together an eclectic group of […]
October 5, 2009 by sandrawhyhong
Academy of Art University’s School of Advertising hosted the annual ADC Screening at Morgan Auditorium. Highlights of the evening were reels of some of the most praised TV spots along with an insightful presentation by Rei Inamoto, Global Creative Director of Advertising. See more pictures at the AAU Federalist Flickr Page.
AAU Federalists 
October 28, 2009 by sandrawhyhong
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