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Practice writing headlines that play off visuals. We may not get to use this skill much seeing how copywriting is getting the shaft. However, just because you don’t live by the ocean doesn’t mean you shouldn’t learn how to swim. So practice by writing cartoon captions for The New Yorker. Each week the magazine posts a new […]
November 22, 2009 by The Federalists
One of the many perks of following Gareth Kay on Twitter is finding out about cool stuff like this new word processor. I’ve been using it for 10 hours, an eternity in digital years. My copy hasn’t improved, but I didn’t stop to check my Facebook every 10 minutes either. It really helps you focus. It’s Mac-only for […]
November 20, 2009 by The Federalists
Our competition is not with established creatives, not with other ad schools, and not with our classmates. I think we face the biggest competitions from two places. The first comes from them: Why would McDonald’s pay an agency, who then pays us, to create advertising if their fans can do it for free and, in most […]
November 18, 2009 by The Federalists
Something happens when the clock strikes twelve in the afternoon. My stomach starts to whine like an impatient four year old and I’m forced to drop everything for the sake of sustenance. Lunch, It’s your break between the workloads, the light at the end of the tunnel, the halfway, the chance to cram in […]
November 14, 2009 by The Federalists
If you missed the screening last spring, here’s your chance to redeem yourself. It’s rare to find a movie about advertising that sheds a positive light on our industry. If you love advertising, you will love it more. If you hate advertising, you will hate it less. It’s both dated and timely—a reminiscence of old […]
November 14, 2009 by The Federalists
Let’s be more strategic. Let’s read Effie Case Studies and study the thinking behind the advertising. Take the Dos Equis “World’s Most Interesting Man” ad campaign. It’s funny and catchy. It sold tons of the beer (probably to AAU students). But what makes it a great campaign is the strategic insight behind it (read about […]
November 11, 2009 by sandrawhyhong
Ah, November. The time of year when most cities start to experience the cold, brisk, front of Autumn. Lucky for us, San Francisco is basking in the last few days of what Summer has to offer; clear skies, warm nights, and good moods. The School of Advertising’s Fall semester has been nothing but eventful and […]
AAU Federalists 
November 27, 2009 by The Federalists
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