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Are you a writer who thinks visually, an art director who thinks verbally, or a thinker who just thinks? If so, you might want to put this in your toolbox. It’s Visual Thesaurus, and this is how it works: When you type in a word, the software maps out its synonyms, which you can click […]
November 27, 2009 by The Federalists
Practice writing headlines that play off visuals. We may not get to use this skill much seeing how copywriting is getting the shaft. However, just because you don’t live by the ocean doesn’t mean you shouldn’t learn how to swim. So practice by writing cartoon captions for The New Yorker. Each week the magazine posts a new […]
I think the web is full of examples of copywriting. A copywriter may not have written it, but it’s copywriting nonetheless. It serves the same function, i.e. to communicate interestingly and persuasively. Take Google’s “I’m feeling lucky” button. It could have been “Take me to the first search result” and it would have said nothing […]
AAU Federalists 
April 16, 2010 by The Federalists
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